Originally a blog was a site that a person could use as a live journal. They are also commonly used in a business manner. Topic research is imperative when promoting a business page and should be done prior to starting the blog.
These are the five businesses that commonly use blogs to promote themselves:
A SPECIALTY BLOG usually has two or more contributors with a common interest. This provides a great way to build an online community with other individuals who share your interests and want to know your ideas. These blogs can cover weight loss, staying healthy, or even golf. The possibilities are infinite.
FEATURE BLOGS advertise creative types of businesses. Including sewing, crafting, computer programming, and digital photography. Like Specialty Blogs, the creative topics that can be covered are infinite. These blogs give the business the opportunity to show various pictures, video clips, and even crafting projects that you have been working on. The more creative these blogs are, the more visitors they will attract.
INDUSTRY BLOGS focus on a more narrow type of industry. They are usually created by businesses that sell their products to others. These blogs usually contain a variety of topics including trade shows, new product lines, and materials…. to name a few. There is a little more difficulty in creating Industry Blogs. A lot of careful research will be needed in order to provide a lot of information on the industry your blog focuses on.
TOURIST BLOGS are simply the easiest and most fun to create, hands down. You can focus on a certain tourist area of interest and include pictures of the area. Adding tourist attractions famous to the area along with the climate and travel information will add to your visitors.
CONSULTING BLOGS are a great way to develop an online community in a topic that interest you. They are generally run by one person offering their opinion and advice on their own topic of expertise.
Regardless of what business you wish to create or already belong to, blogging is a very effective advertising tool.